Factors Influencing Chinese Consumers’ Intentions to Purchase Museum’s Cultural and Creative Products
نویسندگان
چکیده
The sales of cultural and creative products can bring substantial profit for the museums. Facing impact COVID-19 pandemic, higher are pivotal sustainable development This study, based on decomposed Theory Planned Behavior (TPB), constructed a model factors influencing intentions to purchase Museum’s Cultural Creative Products analyzed 1,115 questionnaires returned. empirical results showed good fit explanatory power validated TPB.
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ژورنال
عنوان ژورنال: SHS web of conferences
سال: 2023
ISSN: ['2261-2424', '2416-5182']
DOI: https://doi.org/10.1051/shsconf/202316501011